An Executive Coach Benefits More Than the Executive

A good executive coach is an asset to an organization. Her impact is not just on the executive she is coaching. The coaching she does benefits the owners, the executive team, the employees, the customers and the bottom line. When an executive improves his behavior, productivity and/or performance the impact is on everyone either directly or indirectly.

For example, Ned, VP of Strategy Development for a global company spent six months with a coach working on his own coaching and mentoring skills. He was able to impact his direct reports by coaching and mentoring them to take on more responsibility which in turn freed him up to do more high level work. That allowed him to improve his performance and productivity which led to the company taking steps to course correct their strategic direction. The correction impacted the bottom line to the tune of millions of dollars and thousands of happy customers.

Another example is Sally, the Executive Director of a small non-profit organization that helped the homeless. Sally engaged a coach to help her work better with her Board of Directors. Her coach was able to help her open lines of communication and create strategic programs that stretched their budget dollars to include more clients. The impact on client (customer) lives was tremendous. Sally was also able to encourage the Board to join her in new fundraising efforts which built the budget even more. Once Sally as able to create better working relationships with the Board members staff also became more excited and productive because the atmosphere in the office had lightened up.

A final example is Kim, a Purchasing executive who was coached on interpersonal and sales skills. Kim was having difficulties with both his vendors and his staff because of his brusque demeanor. Through coaching Kim was able to turn around his approach to people and repair many broken relationships. His staff not only bonded with him but with each other. The vendors became more reasonable because they had an ally instead of a foe to work with. It all meant that goods and supplies came in on time which helped product go out the door faster. Customer complaints about late deliveries dropped significantly. Did the ripples of this hit the bottom line – absolutely!

The ripple effect of coaching an executive is felt throughout the organization. It can even change departmental and corporate cultures. If you are on the fence about hiring an executive coach, I hope this article helps you make the decision to go forward. I would just caution you to screen your potential coaches very carefully. Be sure you hire one that has superior credentials and can prove they have had extensive training and experience.